(NBC NEWS) For his legions of fans, Bob Marley was always more than a mega-selling pop star. He was a hero and a prophet, a dread-locked vision of peace, love and justice. Now, decades after his death in 1981, Marley’s iconic name and face will front something new: the first global brand of marijuana.
On Tuesday, in an exclusive segment on NBC’s TODAY, the Marley family and a Seattle-based private equity firm announced the creation of Marley Natural, “a premium cannabis brand rooted in the life and legacy” of one of marijuana’s most devoted sons.
The line will include pot-infused creams, accessories (like vaporizers in the style of e-cigarettes) and strains of “heirloom Jamaican cannabis,” inspired by the herb that Marley enjoyed in extravagant, finger-sized joints.
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