NEW YORK (AP) — Black Friday was already well underway before many awoke this morning.
The traditional kickoff to the holiday shopping season has become a two-day affair, with more stores opening before people put down their turkey legs on Thanksgiving. There’s good reason for the creep; businesses know shoppers will only spend so much, and they want the first crack at those holiday budgets.
Still, millions of Americans are expected to head out in search of steep discounts today. The National Retail Federation forecasts holiday sales will grow 4.1 percent to $616.9 billion — the biggest jump since 2011.
