(aish.com) — In this time of great danger – with Iran threatening Israel with nuclear annihilation, and jihadists on borders north and south – Israel’s efforts to tell its story to the world are simply not taking hold. The classic approach of explanatory “hasbara” has repeatedly failed to break through the clutter of disinformation.
It is time for a new approach – one in which the world understands that they also have “skin in the game.”
The Middle East conflict is not simply “Arab versus Jew.” Rather this is a “holy war” being waged by jihadists against all people of good will – Jews, Christians and moderate Muslims.
The key, I believe, is education. Once good people are informed about the facts, we have a much better chance of standing up to evil and achieving our mission of keeping the world free.
