(FOX NEWS) Mess with puppies at your own peril during Super Bowl week, GoDaddy.com learned Tuesday. The company wound up vowing not to air its ad during the big game this Sunday after unveiling it this morning, to widespread disgust.
The ad, “Journey Home,” mocked Budweiser’s highly anticipated “Lost Dog” Super Bowl ad that the beer label has been teasing — which, in turn, is a sequel to its wildly popular 2014 Super Bowl ad “Puppy Love.”
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In GoDaddy’s ad, an adorable golden retriever puppy named Buddy is traveling with his mom and sibling in a box in the back of a pickup truck, when he’s tossed out as the truck hits a bump. Buddy goes through quite a lot to make his way back to his home, where he’s scooped up by his human guardian who is thrilled he made it back to them — because she’d already sold him on her new website she set up using GoDaddy.com.