(DAILYMAIL) — You might think Amazon is the cheapest place to go for online purchases, but a new study has revealed this isn’t always the case.
Researchers have found that the Seattle-based company fools users into thinking they are getting a good deal by tweaking their prices a number of times each hour.
Overall, the study found that the online marketplace harnesses the ‘psychology of price perception’ in buyers by making millions of individual price changes a day.
