(VentureBeat) There is a handful of YouTube stars making serious bank. Some are the usual celebrities, like Taylor Swift. But, according to analytics startup OpenSlate, which estimates YouTube earnings based on a formula of total monthly views and subscriptions, some of the YouTube rich are not the usual entertainment elite. DC Toys Collector, for instance, snagged an astonishing 154 million views for a first-person perspective video of an anonymous female playing with Disney toys.
We asked Openslate to send us a list of the top 10 earners of 2014. Here they are, in order (figures based on ads served, excludes other paid business and endorsement deals):
