Figures released this month show that at the end of 2014, China had 701 million men and 667 million women — a shortfall of nearly 34 million.
With 120 men for every 100 women, China's Bridget Joneses are now male, and increasingly desperate for a date.
The country's media has begun advertising options for foreign wives, recommending women from Japan, South Korea and even Ukraine. Men are turning to online dating, advertising themselves on billboards and even hiring professional matchmakers, psychologists and stylists to make themselves more appealing.
Advertisement - story continues below
