(TechCrunch) "Invest in what you know."
That's a common piece of advice given to new investors that Calvin Broadus, Jr. (a.k.a. Snoop Dogg, a.k.a. Snoop Lion) seems to be taking to heart.
Sources tell us the prolific rapper, youth football coach and marijuana aficionado is putting together a fund specifically to invest in cannabis startups. According to one source, he hopes to raise $25 million to fund the nascent, but fast-growing legal marijuana industry. Because his agency is still in the process of raising the fund, its ultimate size is uncertain. His representatives did not reply to requests for comment.
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