(BALTIMORE SUN) — Am I the only person in America not making fun of Howard Schultz?
The Starbucks CEO bought himself a ton of ridicule recently when he attempted to jumpstart a national dialogue on race by having baristas write the words "Race Together" on customers' cups of Cinnamon Dolce Light Frappuccino Grande or Caffe Misto Venti with extra coconut.
On Twitter, the campaign was dubbed "patronizing," "absurd" and "a load of crap." On "The Nightly Show with Larry Wilmore," Rosie Perez said, "I don't want to be forced to have a conversation. Especially early in the f-----g morning." Some folks questioned the wisdom of calling for racial dialogue when your executive team has all the rich cultural diversity of a GOP convention in Idaho.
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Starbucks says there will eventually be more to the campaign, but what we've seen so far has been epically bad -- naive at best, dumber than a sack of coffee beans at worst. Give it this much credit, though: It came out of an earnest conviction that the future health of our country requires us to solve race. In other words, Starbucks had good intentions.
You may say that's not much. You may note that good intentions are the macadam on the road to hell.
Me, I think we dismiss good intentions at our own peril.