Ben Cohen, one of the co-founders of Ben & Jerry's ice cream, said he would consider infusing the company's product with marijuana if the drug were widely legalized – that the idea, in fact, seems sound.
"[It] makes sense to me," he said, when asked by HuffPost Live's Alyona Minkovski about the idea of a marijuana flavor.
Advertisement - story continues below
High Times, the magazine for the marijuana crowd, said Cohen called the notion a way to "combine your pleasures."
Jerry Greenfield, Cohen's company partner, agreed the idea made sense, but stopped short of outright endorsing it.
"[We've had] previous experiences with substances," Greenfield said, High Times reported. "I think legalizing marijuana is a wonderful thing, rather than putting people in jail."
Some of the ice cream company's flavors already seemed tainted by a marijuana tag – particularly, the one called Half Baked and another, the Dave Matthews Band Magic Brownies Encore Edition.