(FINANCE.YAHOO) — It's a beauty trend that's stuck around for awhile — giving lipstick and nail polish hues wacky, memorable names. Look at any Essie nail polish collection and you'll be greeted with names like "ignite the night" and "spun in luxe."
But reality TV star Kat Von D, whose extremely popular makeup line is sold in Sephora, gave one of her lipsticks a name that's memorable for all the wrong reasons and has sparked a growing social media backlash.
It's called "Underage Red."
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