(REUTERS) — Starbucks Corp head Howard Schultz told employees on Sunday they will no longer be encouraged to write "Race Together" on drinks cups, but the company's effort to promote discussion of racial issues “is far from over”.
The world's biggest coffee chain kicked off a U.S. race relations campaign last week when it published full-page ads in major U.S. newspapers with the words "Shall We Overcome?" at centre page and "RaceTogether" and the Starbucks logo near the bottom.
Employees behind the counter were also given the option of writing "Race Together" on customers' cups.
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The campaign was met with skepticism on social media, with many complaining the company was overstepping it boundaries with a campaign on sensitive cultural topics that had no place in the coffee shop's lines.