(AP) Clorox has apologized for a social media misstep after the household products company sparked outrage by tweeting "where's the bleach" in reference to last week's introduction of new "emoji" cartoons for iPhones that include several faces of people with black and brown skin.
The maker of Clorox bleach and other products says it was attempting a humorous reference to other emoji symbols for objects like toilets and bathtubs that people use bleach to clean. But the corporate Twitter post hit a nerve when news reports and online discussions were focusing on the new collection of racially diverse faces that have been added to the symbols people can use in emails and text messages.
"I didn't think it was malicious, but impact negates intent. This is someone being thoughtless, and really not focused on what was trending that day," said Jazzmen Knoderer, a 29-year-old program coordinator at Johns Hopkins University in Baltimore. She joined other Twitter users in posting her dismay about the Clorox tweet after it spread online last week.
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Clorox, based in Oakland, California, tried to make amends with another post that said, "Wish we could bleach away our last tweet. Didn't mean to offend."