(Sacramento CBS) More pools are being built in California now than have been in years despite the drought, and the industry is fighting to change the perception that pools are water wasters.
The grass has been ripped up and the digging has begun at Chad and Kristin Larsen's yard. They're getting a pool.
"Something we've wanted to do for a while," Chad said. "We have children and they enjoy it."
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The industry took a huge hit during the recession, but business is back. Industry tracking firm Construction Monitor says there were 11,000 pools installed in California last year, the highest since 2007. The state is on track for 13,000 this year in a drought.
Pool contractor Keith Harbeck represents the California Pool and Spa Association. The group is working with water districts and cities that have banned filling and refilling pools, saying that in reality, pools save water.
"It certainly concerns people. and I think our business would be much better without the drought, but that's due to some misperceptions about pools and water use," he said. "Even in the first year, when we replace lawn, you experience water savings by putting in a swimming pool and in the subsequent years after that, the savings just add up."