Franklin Graham goes to war against 'gay'-friendly companies

Franklin Graham, seen here in 2014, is calling on Christians to boycott companies that feature same-sex couples in ads.

World renowned Christian leader Rev. Franklin Graham told his Facebook followers to stop doing business with stores and corporations that advance unbiblical principles – that the power of the purse can be used to advance God's will.

And as example, he announced his own evangelical organization will cut ties with Wells Fargo because of advertising featuring lesbians.

Graham specifically objected to a Wells Fargo TV and online ad that features a lesbian couple learning sign language for their adopted daughter. “Hello, beautiful,” the couple in the ad tell the little girl in sign language. “We’re going to be your new mommies.”

The TV and online ad for Wells Fargo features a lesbian couple who are learning sign language to communicate with their adopted daughter.

He wrote: "Have you ever asked yourself – how can we fight the tide of immoral decay that is being crammed down our throats by big business, the media, and that gay & lesbian community? Every day it is something else!"

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For instance, Tiffany's jewelers began advertising wedding bands for same-sex couples, Graham wrote. And Wells Fargo bank just began portraying a "gay" couple in a recent ad. So Franklin's advice?

"It dawned on me that we don't have to do business with them," he wrote. "At the Billy Graham Evangelistic Association, we are moving our accounts from Wells Fargo to another bank. And guess what – we don't have to shop at Tiffany & Co., there are plenty of other jewelry stores."

Read WND's related story: The BIG LIST of 'gayest' companies in America

Graham said Christians could do similarly with their own business dealings.

"This is one way we as Christians can speak out," he wrote. "We have the power of choice. Let's just stop doing business with those who promote sin and stand against Almighty God's laws and His standards. Maybe if enough of us do this, it will get their attention."

Graham told the Charlotte Observer he plans to compile and publicize a list of companies that feature same-sex couples in their advertising. “I want people to know,” he said.

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Not all are supporting Graham's campaign, however.

One wrote, beneath the Facebook post: "We are all sinners. If we lived by that example, we wouldn't go out of our houses in the morning! What happened to love? Why don't we let God be God and follow what scripture says. Love thy neighbor or are gay people not my neighbors. And do you really think Christ would be hanging out in our churches on Sunday morning. Very very doubtful! This is very sad."

Another: "After everything is said and done about gay marriage, Evangelical Christians will have nothing but fear and hate in their hearts. Some will even become violent no doubt about it."

And one more: "Why is it your business, Franklin? MMind the log in thine own eye! What did Jesus say to do? LOVE everyone. Your admonishments do not sound like love to me. Shame on you. Shame."

Wells Fargo, meanwhile, issued a statement through spokesperson Christina Kolbjornsen, in response to Graham's campaign.

"At Wells Fargo," she said, the Charlotte Observer reported, "serving every customer is core to our vision and values. Diversity and inclusion are foundational to who we are as a company. Our advertising content reflects our company's values and represents the diversity of the communities we serve."

Graham, the CEO of the evangelistic association that bears his father's name as well as of the Samaritan's Purse, specified to the Observer he wasn't calling for boycotts on companies that serve gays.

"There's lots of businesses out there that do business with gay people," he said. "That's fine."

Rather, he's targeting businesses "that use shareholders' advertising dollars to promoting homosexuality," and therefore, "a godless lifestyle," Graham went on.

"A bank should be promoting the best interest rates they're going to give me and what they can do for me as a business," he said. "But they should not be trying to get into a moral debate and take sides."