(TELEGRAPH) — Fluffy clouds waft across a blue sky as you log in and while you chat with friends, Gospel music rings out: welcome to Facegloria, the social network for Brazilian Evangelicals.
The new website's home page bears a passing resemblance to the global phenomenon Facebook.
But Facegloria, which has attracted 100,000 users in its first month, was set up to serve those who find billionaire entrepreneur Mark Zuckerberg's version sinful.
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There's no "liking" on Facegloria. Here, you click "Amen."