(BUSINESSINSIDER) — Like it or not, where you decide to live often says a lot about you.
Of course, you're not totally defined by your ZIP code, but a website spotted by Reddit seeks to show people what ZIP codes say about the demographics, culture, and lifestyle in one's area.
Here's how it works:
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The "Zip Lookup" tool is powered by Esri, a geographic-information firm based in California.
Just head to the website, type in your ZIP code, and you'll be greeted with a breakdown of your ZIP code's demographic characteristics based on Esri's "Tapestry" technology, which consists of 67 unique market-segment classifications.