(DAILY BEAST) Angie’s List built its $363-million dollar empire on a friendly-faced Midwesterner delivering a simple promise: “Reviews you can trust.”
With a toothy grin and a knack for a good deal, Angie Hicks and her ratings website for local businesses became the “darling of Main Street USA.” Hicks giggles spontaneously, wears a single pearl necklace, and assures Americans that when they’re ready to spend money on home repair or health care, she’ll make sure “it’s money well spent.”
A small town girl turned Harvard educated businesswoman, she’s a force America loves to believe in. Based on the site’s 3 million paying subscribers in 200 cities and businesses in 700 categories, they do.
