(CNBC) — Whine and moan all you want, but the Christmas creep isn't going anywhere.
In fact, two separate surveys released Tuesday indicate that a slew of consumers actually embrace retailers' ever-earlier holiday push, with many having already started—and in rare cases, already finished—purchasing their holiday gifts.
The first study, conducted by CreditCards.com over Labor Day weekend, found that roughly one in seven, or 32 million Americans, have already begun buying for the holidays. The study also found that 2 percent of all consumers—accounting for about 4.6 million people—have already crossed everything off their list.
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