(Reno Gazette-Journal) Burning Man isn't laughing at a new Quizno's advertisement.
The toasted sandwich company published a parody video, "Out of the Maze and into the Playa," on YouTube earlier this week, a day after the weeklong utopian arts celebration in Northern Nevada's Black Rock Desert concluded on Monday. The plot sends the characters of the "Maze Runner: The Scorch Trials," a not-so-well reviewed science fiction thriller to be released later this month, to Burning Man as a test of character.
"Welcome to Burning Man. The world outside is hanging on by a very thin, non-GMO, cruelty-free, organic hemp thread. Beyond this tent flap lies the beginning of your new lives as Burners," a Burner says to the characters at the beginning of the video.
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Burning Man takes issue with the clip and is considering legal action, not because of the mockery it makes of the more than 70,000-person annual event but because the video is theft of the event's intellectual property, according to Burning Man spokesman Jim Graham.