(TELEGRAPH) — Amazon is taking legal action against more than 1,000 people it claims provide fake reviews on its website.
The online retail giant said in the lawsuit, filed in the US on Friday, that its brand reputation is being tarnished by "false, misleading and inauthentic" reviews.
Amazon claims the 1,114 defendants, termed "John Does" as the company said it is unaware of their real names, offer their false review service for as little as five dollars (£3.25) on the website Fiverr.com, with most promising 5-star reviews for a seller's products.
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