(Inc.) Halloween is expected to make an eerily strong showing in sales this year, with consumers expected to spend as much as $6.9 billion.
This month, 157 million Americans will celebrate the holiday by spending an average of $74 per person, according to new research from the National Retail Federation, conducted by Prosper Insight & Analytics. (That number is still low compared to the average $805.65 that shoppers will spend on toys, tinsel, and Christmas trees in December.)
The 2015 Halloween Consumer Spending Survey polled more than 6,000 people during the first week of September. In a corresponding study, the NRF also ranked the most popular costumes. Richard Parrot, the president of beauty shop Ricky’s NYC, has his own list of hot costume trends.
Advertisement - story continues below