Store urges Black Friday shoppers to go outside instead

(MONEY.CNN) — The front doors of REI stores are staying locked on the biggest shopping day of the year.

"We think that Black Friday has gotten out of hand," said Jerry Stritzke, CEO of the chain that specializes in outdoor and fitness gear.

American retailers have been pushing "door busters" earlier and earlier, dragging employees in to open stores on Thanksgiving afternoon.

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