(BBC News) YouTube is to launch a subscription service offering original, exclusive videos - including feature-length films starring high-profile vloggers.
Initially only available in the US, YouTube Red will cost $9.99 (£6.50) a month and have no adverts.
PewDiePie, Rooster Teeth and Lilly Singh are among the well-known names involved.
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Analysts suggested it could be difficult to turn millions of fans who expect free access to pay up.