Barbie now marketed to boys: 'Ssso fierce!'

(Photo: Screenshot of Moschino Barbie ad)

Mattel has a new market for its Barbie dolls: Boys.

The first Barbie commercial ever featuring a boy was produced by the toy company for Moschino Barbie, CBS San Francisco reported Monday.

"Moschino Barbie is so fierce!" a boy with a lisp exclaims like judge from Lifetime's "Project Runway."

When Barbie's cellphone rings the child says, "It's for you, Moschino Barbie." He winks and the commercial ends.

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Gawker praised the ad on Monday, saying, "It's progress. It’s just common sense."

Moschino creative director Jeremy Scott designed the doll, which retails for $150, International Business Times reported Nov. 7.