(Salon) -- Donald Trump’s recent failed attempt to surprise the political world with a sizable group endorsement by black ministers occasioned a very sharp observation from Joy Reid on The Last Word. After Jonathan Allen noted that Trump was desperately looking for “a racial or ethnic or any other type of minority that he can go to and not already have basically poisoned the well,” Reid helpfully clarified the why of it all: “Republican primary, that’s not about black and Latin voters, because there really aren’t any in the Republican primary,” Reid said. “That’s about white suburban voters who want permission to go with Donald Trump.”
Trump’s situation is anything but unique—it’s just a bit more raw than it is with other Republicans. Ever since the 1960s, as Richard Nixon’s Southern Strategy was being born, there’s been a ongoing dilemma (if not huge contradiction) for the erstwhile “Party of Lincoln” to manage: how to pander just enough to get the racist votes they need, without making it too difficult to deny that’s precisely what they’re doing.
There are a multitude of cover stories involved in facilitating this two-faced strategy, but one of the big-picture ways it gets covered is with a blanket denial: It wasn’t Nixon’s race-based Southern Strategy that got the GOP its current hammerlock on the South, it was something else entirely. Say, the South’s growing affluence, perhaps, or its “principled small-government conservatism,” or the increased “leftism” of the Democratic Party on “social issues”—anything, really, except racial animus.
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