(CNBC) — Roughly a year after becoming the first major fast-food chain to launch all-natural beef patties, Carl's Jr. has its sights on overhauling another protein: turkey burgers.
On Wednesday, the CKE Restaurants unit will launch a line of all-natural turkey burgers, raised without antibiotics, in restaurants nationwide. Carl's Jr. is touting the new line as a first for the fast-food industry.
"Even though most people know us as the brand to introduce indulgent, creative burgers, we also have a long history of introducing better-for-you fare, which is a surprise to some people," said Carl's Jr. CMO Brad Haley in a phone interview.
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