(Business Insider) In 1982, California voters were supposed to elect former Los Angeles Mayor Tom Bradley as the state's governor.
Bradley went into the election with a sizable lead over George Deukmejian. Exit polls projected a Bradley win. But when the ballots were counted, Deukmejian came out the winner.
Thus the "Bradley effect" was born — named as such because many white voters, who told pollsters they were voting for an African-American (Bradley), ended up breaking for the white candidate (Deukmejian).
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Could Donald Trump be the 2016 version of a reverse "Bradley effect?"
That's the theory of a new study released earlier this week by Morning Consult, a DC-based data and technology company.
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