(Minneapolis Star-Tribune) A federal judge has barred Chobani from continuing an ad campaign that likens Yoplait yogurt to bug spray, a response to General Mills' suit against Chobani for false advertising.
Chobani also has been prohibited from continuing a separate but similar ad campaign against Dannon, another major U.S. yogurt brand. Both preliminary injunctions against Chobani were issued by David Hurd, a judge for the U.S. District Court of Northern New York.
Golden Valley-based General Mills has demonstrated it could be "irreparably harmed" by Chobani's ads and that the company would have a "substantial likelihood of success on the merits of its false advertising claim," Hurd wrote. He came to similar conclusions regarding Dannon's claims against Chobani.
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