(BABWNEWS) — Changes to the McDonald's menu have led to some of the company's highest earnings in recent years - here's how they did it.
McDonald’s has been playing around with minor tweaks to its menu on a regular basis, but the company is about to take its offerings to the next level. According to a report from the Chicago Tribune, the fast food giant’s best sales performance in nearly four years can be attributed to recent menu changes.
The company has established a foolproof method for determining exactly which products customers would like to purchase in their stores. The world’s largest fast food chain has streamlined its process for developing and introducing new menu items to the point where it can roll out new products across its thousands of stores in just a few months.
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