(THE HILL) – The Obama administration is making a final push to boost ObamaCare enrollment ahead of Sunday's deadline to enroll.
The effort comes at the end of the health law’s third year of sign-ups, which officials said from the start would be the hardest yet because the people most eager to sign up already have.
The administration is trying to boost sign-ups among young people, who tend to have lower healthcare costs and are important to health insurers, many of which have been losing money on the law’s marketplaces so far.
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Observers will also be on the lookout for whether the overall sign-up number can beat the administration’s target, which was widely viewed as modest.
Officials are fanning out to areas with high numbers of uninsured people in the final days. Secretary of Health and Human Services Sylvia Burwell is traveling to Texas and Florida, and marketplace CEO Kevin Counihan to Oklahoma. President Obama did a round of local television interviews from the White House.