(NBC News) Jeb Bush replaced the exclamation mark of his campaign logo with a period Saturday night as he officially suspended his presidential campaign following a disappointing finish in South Carolina.
"I'm proud of the campaign we have run," Bush said a few minutes into his speech. "But the people of Iowa, New Hampshire and South Carolina have spoken and I respect their decision so tonight I am suspending my campaign."
The campaign suffered a major blow earlier in the week as South Carolina's popular governor endorsed rival Marco Rubio over the former Florida governor - a move Bush called "disappointing" - resulting in what seemed the final downward trajectory of his run.