(WASHINGTON EXAMINER) Professional football players are arguably the most Jesus-praising group in all of sports, but their bosses and sponsors -- the NFL and advertisers -- fail big time in welcoming faith consumers, according to a group that scores the Christian values of major brands.
The "Faith Driven Consumer," which represents 41 million Americans that spend $2 trillion annually, on Wednesday scored the NFL a very low 24 out of 100 points possible on their comprehensive Faith Equality Index report card.
And they scored no Super Bowl advertiser above 46 of 100, the scores for Acura and Honda. Dead last on the advertiser list was Axe, at 11 of 100.
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