Chipotle to open chain under ‘Better Burger’ name?

By Around the Web

(BLOOMBERG) — Chipotle Mexican Grill Inc. may be getting into the burger business.

Chipotle, which has already invested in two smaller chains, is considering opening another restaurant concept focused on hamburgers, said Chris Arnold, a spokesman for the Denver-based company. The company filed a trademark application this month for the name “Better Burger,” according to the U.S. Patent and Trademark Office website.

“It’s a growth seed idea we are exploring,” Arnold said in an e-mail. “We have two non-Chipotle growth seeds open now — ShopHouse and Pizzeria Locale — and have noted before that the Chipotle model could be applied to a wide variety of foods.”

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