(CNBC) — Known better for his desserts, one well-known pastry chef thinks he's also cracked the recipe for something else in New York's cut-throat food scene: survival.
"You have to reinvent yourself," said French pastry chef Francois Payard.
Enter Payard's latest invention: the already buzzed-about Macaron Donut, which he will officially launch Sunday at his NYC patisserie locations for $5 each.
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Dubbed the "macaronut" by some, the colorful treat has been featured widely on television, food blogs and Instagram, promotion that has helped the dessert go viral.