Whoopi Goldberg and Maya Elisabeth

Whoopi Goldberg and Maya Elisabeth

Whoopi Goldberg, Hollywood actress-turned-daytime-talk-show-host, has joined with another, Maya Elisabeth, to launch a marijuana business.

Called Whoopi & Maya, the venture targets women with products that promise to become a “menstrual survival kit” of sorts, CNN Money reported.

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The weed shop launched with four products specifically slated to relieve cramps and other discomforts from women’s periods. Some of the store offerings are edibles; others tinctures or liquid extracts, rubs or bath soaks. But all contain the key ingredient in marijuana – cannabis.

“This was all inspired by my own experience from a lifetime of difficult periods and the fact that cannabis was literally the only thing that gave me relief,” Goldberg said, in a press statement.

Elisabeth, who has run her own medical marijuana company Om Edibles since 2008, but has now co-founded this new venture with Goldberg, said product sales will be “discreet,” CNN Money reported.

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Goldberg is chairman; Elisabeth is CEO. Sales kick off in April at select dispensaries in California.

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