(CNBC) — You never know what can trigger a breakthrough moment. Christine Hunsicker can attest to that.
The serial entrepreneur who has helped launch two high-tech start-ups — including RightMedia, a direct marketing advertising firm purchased for $850 million by Yahoo in 2007 — is now busy building her latest venture: an online subscription rental clothing service for women sizes 10 to 32. The idea for her company, called Gwynnie Bee, was spawned in part by her fond memories of sharing garments with her cousins as a child.
The 38-year-old may be on to something big. A growing number of women who love fashion are deciding they don't necessarily need to own all the clothing hanging in their closet. Apparel rental and subscription services, such as Gwynnie Bee and rivals Rent the Runway, Le Tote and Borrow for Your Bump (maternity), are giving women the chance to rent rather than own an increasing part of their wardrobe.
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