Gun lovers, do you ever find yourself channel surfing in the middle of the night, wishing you could shop for the next must-have firearm for your beloved collection?
If so, you’re in luck. Now gun enthusiasts can buy new firearms from the comfort of their sofas, even in the middle of the night.
GunTV, a channel using the Home Shopping Network or QVC approach – except that its products include a “vast array of firearms,” bullets, holsters and two-way radios – has begun broadcasting six hours of gun-sales programming from 10 p.m. to 4 a.m. every evening from a studio in Thousand Palms, California.
The channel is the brainchild of home shopping industry pros Valerie Castle and Doug Bornstein, and they have plans to expand to a 24-hour lineup. An online directory offers local listings and broadcast times for cities across America.
“We are very excited to bring our new concept of shopping for firearms and accessories to live television,” Castle said in a news release announcing the new channel. “Our unique platform allows industry manufacturers to showcase products through our talented and experienced on-air hosts. Viewers will receive in-depth, entertaining product demonstrations, and see the products in action, an important component of the purchasing decision.”
The GunTV statement says the channel will discuss firearms safety for three minutes of every hour.
“We understand that the more informed we are as consumers, the better purchasing decisions we make,” Castle said. “At GunTV, safety is our number one priority.”
This infallible argument for armed self-defense presents real stories of Americans fighting back against criminals – and surviving because they were armed. “America Fights Back: Armed Self-Defense In A Violent Age” is a must-read for anyone who has ever wondered if concealed carry can actually save and protect.
Gun enthusiasts won’t have their purchases mailed directly to them. Instead, the network places an order on behalf of the customer with Sports South, a firearms dealer in Louisiana. Sports South ships the order to a local gun store, and the customer can buy the weapon at the nearby location after passing a federal background check.
The launch of GunTV comes as gun sales have been soaring in America. The FBI processed a record-shattering 23 million firearms-related background checks in 2015.
The 2015 surges came after Democrats pushed for new gun-control laws at federal, state and local levels. Also in 2016, sales surged again after President Obama called for increased gun control in the wake of the San Bernardino, California, terror attacks that killed 14 people. Some gun dealers saw sales triple after the terrorists went on their killing spree.
The GunTV studio is located 50 miles from the site of the San Bernardino rampage.
GunTV has also launched a new website, where customers can purchase firearms or livestream the show.