(MediaLife) For a long time, people assumed the web was the future of newspapers.
They figured readers would transition to papers' websites when they began abandoning their print editions. They thought audiences for papers' digital side would soar.
But just as newspaper advertisers don't appear to be replacing their print ads with digital ones, print newspaper readers aren't transitioning to newspapers' websites in this digital age.
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A new research paper finds that over the past eight years the websites of 51 major metropolitan newspapers have not on average seen appreciable readership gains, even as print readership falls.