(NYMAG) — Megyn Kelly’s much-publicized broadcast special with Donald Trump was supposed to launch the Fox News star into the stratosphere of television anchordom. Instead, the widely panned show seems to have achieved the opposite result: It exposed the extent of her limited mainstream appeal. Kelly drew just 4.8 million viewers on Tuesday night, a number television executives say is a disappointment by any measure. Three senior executives I spoke with say an audience of 9 million would have been a success. "Not good for her at all," was how one insider put it.
In the days since, Kelly has been working to contain the fallout. She took aim at critics on her cable show Wednesday night by deploying an age-old Fox News tactic: claiming the backlash was a result of liberal media bias. But behind the scenes, she is said to be worried about the response. “She’s very upset with the show reaction, and in hindsight with how it was produced,” one Fox veteran told me.