(BYU NEWS) — Parents tend to be careful about what media their children consume and often look to ratings to guide their movie choices. But one symbol might be more powerful than any rating or review—the Disney logo. Heralded by adults and kids alike, Disney Princess animated movies are the quintessential “kids’ movies,” positive and enjoyable for all.
But new research from BYU family life professor Sarah M. Coyne shows that engagement with Disney Princess culture isn’t so harmless—it can influence preschoolers to be more susceptible to potentially damaging stereotypes. These stereotypical behaviors aren’t bad in and of themselves, but past research has shown that they can be limiting in the long term for young women.
“I think parents think that the Disney Princess culture is safe. That’s the word I hear time and time again—it’s ‘safe,’” Coyne said. “But if we’re fully jumping in here and really embracing it, parents should really consider the long-term impact of the princess culture.”
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