If you lie regularly, have second-rate opinion writers (who are most of your lineup – who really wants to listen to Benham brothers' immature twaddle or Matt Barber's delusions about being undefeated?), then do not be surprised you have a smaller readership and therefore less revenue ["An urgent message 'I never wanted to write'"].
Don't ask your readership to bail you out of poor decisions. You do support free markets and capitalism. You have failed to give your market what they need.