(NBC NEWS) An American Red Cross Hospital signboard that carried a "super racist" message about swim safety guidelines for children prompted an apology from the hospital on Tuesday.
The dialogue opened on Twitter after a photo circulated of the poster in Fort Morgan, Colorado. The poster, which has since been taken down, read at the top: "Be Cool, Follow the Rules." Below the heading were depictions of children playing. The white children were labeled as behaving "cool" while children of color were depicted as misbehaving, or "not cool," for breaking pool safety rules.
American Red Cross has since confirmed that it has discontinued the production of the poster and has already removed it from the hospital's website and Swim App.
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