(SHOWBIZ411) — You’d have to go back a long way in the Steven Spielberg canon to find a worse marketed, lousy opening for one of his films as “The BFG” has just had. It just shows you, you can be the most famous director in the world and it still doesn’t matter if the studio isn’t behind you.
On Friday “The BFG” made $7 million. Movie trackers were spot on predicting a $21 million weekend (three days), with $24 mi by end of July 4th. “The BFG” cost $140 million.
This was the fourth film in a row that Spielberg has released through Disney/Buena Vista. War Horse, Lincoln, Bridge of Spies preceded it. Of those three, only “Lincoln” was a bona fide hit although “Bridge of Spies,” at least was Oscar nominated and Mark Rylance won the Academy Award for Best Supporting Actor.
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