(POYNTER) After months of trying to bring in enough entries for a contest to give away his newspaper, Ross Connelly is calling it quits.
Connelly, the owner of The (Hardwick, Vermont) Gazette, recently announced on his contest website that the allure of owning a community weekly failed to meet the contest requirements: 700 400-word essays explaining why entrants wanted to own a rural newspaper. The essays, along with $175 per person entry fee and a Kickstarter campaign, was aimed at making the newspaper giveaway viable.