(REUTERS) — Governments should tax sugary drinks to fight the global epidemics of obesity and diabetes, the World Health Organization said on Tuesday, recommendations industry swiftly branded "discriminatory" and "unproven".
A 20 percent price increase could reduce consumption of sweet drinks by the same proportion, the WHO said in "Fiscal Policies for Diet and Prevention of Noncommunicable Diseases", a report issued on World Obesity Day.
Drinking fewer calorific sweet drinks is the best way to curb excessive weight and prevent chronic diseases such as diabetes, although fat and salt in processed foods are also at fault, WHO officials said.
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"We are now in a place where we can say there is enough evidence to move on this and we encourage countries to implement effective tax on sugar-sweetened beverages to prevent obesity," Temo Waqanivalu, of WHO's department of Noncommunicable Diseases and Health Promotion, told a briefing.