(Bloomberg) Smith & Wesson Holding Corp., maker of handguns carried by Civil War soldiers and Clint Eastwood’s 1970s police character Dirty Harry, is looking to change its name.
The board already approved a new moniker for the 164-year-old company starting Jan. 1: American Outdoor Brands Corp. Investors will vote on the change at a Dec. 13 meeting, Smith & Wesson said in a statement Monday. The change only affects the holding company, not the brand name of its guns.
The iconic manufacturer, founded by Horace Smith and Daniel B. Wesson in 1852, won fame for producing one of the first successful revolver-style pistols popular in the West. While about 90 percent of its sales are generated from firearms, Smith & Wesson has expanded to four units that include non-weapon products such as flashlights and Hooyman tree saws.
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