When China launches an attack on an American mega-company doing business in China over shoddy production, it may sound like a case of the pot calling the kettle black.
But that’s what’s happening in the case of the Chinese government’s decision to blister Apple over the battery life of some iPhones.
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While Apple Corp. has been downplaying the problem, China’s consumer association stepped all over the iPhone public relations effort with this statement: “After Apple published the ‘iPhone 6s Program for Unexpected Shutdown Issues’ many consumers continued to send replies to the China Consumers Association reporting their situation. After collecting these reports, we discovered the shutdown malfunction also exists in the iPhone 6, iPhone 6 Plus, iPhone 6s Plus, in addition to iPhone 6s devices produced between September and October 2015. The aforementioned models were among the devices suspected of malfunction problems in the China Consumer Associations’ letter sent out on November 15. Meanwhile, consumers have opinions and suggestions about the execution of Apple’s ‘iPhone 6s Program for Unexpected Shutdown Issues.’”
Apple’s response only ticked off the Chinese more – denying the issue extends beyond the iPhone 6s model produced between September and October 2015.