(CNBC) — A new year, a new you.
But it isn't just health-conscious consumers who are hitting the reset button in 2017.
GNC, the Pittsburgh-based chain of nutrition stores, has temporarily shuttered all 4,464 of its U.S. locations, as it rolls out its revamped pricing strategy.
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The one-day closures come two months after the retailer admitted that inconsistent prices on its website and in stores — as well as discrepancies over what it charged loyalty members versus casual buyers — were making its locations confusing to shoppers.