(THE BLAZE) — The USAA financial services firm announced Tuesday it will reinstate its advertising on Fox News host Sean Hannity’s nightly show after facing backlash from military members and veterans groups for pulling its ads last week.

USAA pulled its commercials from Hannity’s program following pressure from progressive groups for companies to remove their advertising from the conservative show host’s block after he discussed theories on-air linking the murder of Democratic National Committee staffer Seth Rich and WikiLeaks, in a story that Fox News was later forced to retract.

But it appeared the liberal push to boycott — at least with USAA — backfired just a bit. USAA also pulled its ads from CNN’s “The Lead with Jake Tapper” and MSNBC’s “Hardball” and “The Rachel Maddow Show” because the advertising violated the company’s policy of not airing commercials on opinion-based shows.

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